Exercise:

1)   Choose one Web 2.0 service and give it a 1-10 rating in five of the following categories.

2)   Create a new "culture trait" based on something you notice about the service you study.

Friendsliness  

• Friendliness would refer to the extent that a service expects you to collect friends as badges on a profile.   MySpace and Facebook would score high on this as they practically force you to expand your network into outerspace.   Twitter, surprisingly, would not rate as high — you can follow, but it really is more on your own terms.  The “friend” aspect of Del.icio.us and Flickr really focuses more on whether an individual likes the content than it does on whether there is a social connection between two or more individuals. 

Ratingsliness

• How much does ratings matter to a social site?    For sites like Digg, StumbleUpon and Amazon, it’s just about everything.   Del.icio.us, by comparison, is much less Ratings friendly.   Delicious doesn’t care if people think something is cool — they merely want to know how many people bookmarked it.

Folksonomics

• How important are tags in the service?  LibraryThing and Delicious score high.   Facebook scores low.

Hiveability

• Hiveability would describe the extent to which a readership needs engagement, discussion and even outright flamewars to remain successful.   I would pit Wikipedia and the Blogosphere high on this scale.

“You Ness”

• “you” ness would refer to the extent our narcissistic desire to show people our whims factors into the web service.   YouTube is the obvious example, but Flickr applies as well.

Collabability

• Different from hiveability in that it merely opens doors to encourage more than one user to act on a project at the same time, Google Documents, PbWiki would score higher on this than, say, Wikipedia because they provide easy answers to specific collaboration problems.   One would not want to say “let’s go on Wikipedia to work on a project!”

Anonymanimousness

• Does it matter to the web service that you use your real name for your identity?   This is an interesting one.   For example, Twitter does not force you to use your real name, but I think it matters alot whether or not you do.   Facebook requires it.   Del.icio.us actually makes it pretty hard to make your identity known.

Dumbanomics

• This is not intended to be an insult at all.   How friendly and/or forgiving is the service to newbies?   Is there an expectation of lurkership, or can people just go ahead and be dumbasses in spite of themselves?    The easy-to-use Google and Yahoo! products are definitely high scorers for being accessible to just about anyone.   Metafilter would score lower — not because they are unfriendly to newbies, but because they work hard to ensure that the content appearing on the site is relatively asshat-free.

Graphicality

• Some services depend on graphics more than others.    This should be fairly easy, but Flash/Gaming sites like Newgrounds and Kongregate would score high.   Text-based social sites like Twitter and delicious would score lower.

Contribattitude

• How much does the site depend on the contributions of users?   Blogger and WordPress are high on this, of course.   Let’s put BoingBoing.net on this one as a second tier, because user comments often add a lot to what they have to say.   Miniclip, the gaming site, doesn’t score high, because if all the reviews on the site were gone, you’d still have the games to play.

Carrotomics

• Does the site provide something of values in return for your participation?   The classic examples are Second Life and World of Warcraft.  The more you play, the more points, money, levels or whatever you score adding to your prestige.   Your average blog gets attention through usage stats, but that’s not the same — those stats exist anyway, not a “carrot” provided by the service.

Noseyamourousness

• To what extent does the service enable the nosey online user to peek into the lives of others.   I won’t link them, but porn sites would be an obvious qualifier.   YouTube, Flickr, Twitter, and MySpace all appeal to the nosier side of human behavior as well.